Logo Design Requirements
Designing a logo isn't a case of just a quick sketch and hoping the client likes it. A professional logo designer will first get to know the company, its services, strategies, audience, competitors, ambitions, and goals.
BEFORE A DESIGNER BEGINS A LOGO DESIGN HE REQUIRES SOME PIECES OF INFORMATION.
Before beginning the logo design process there are certain questions we like to ask a client prior to. It may seem like a long list but it helps us to know what our client needs and expects from their finished logo/branding. It also helps to clarify our client’s vision for their business branding.
To take care of you, we've assembled a helpful rundown of inquiries to respond to your client. Go through these, and you'll before long have a greatly improved thought of what they're about… and frequently, they will as well! It will give you the urgent information and understanding you really want to rejuvenate their vision in a no-nonsense plan that will be versatile, versatile, and future-verification.
LOGO DESIGN QUESTIONNAIRE:
What is your company/organization/product/service name?
Can you describe your business?
What services or products do you provide?
How big is your company? (number of employees? revenue?)
How long has your company been established?
Why was your company started in the first place, and what was the motivation?
Who are your main competitors?
How do your competitors market themselves?
What sets your company apart from the competition?
What are the strengths of your company?
What are your weaknesses?
What are the long-term goals of the company? Where do you see your company in five years? Ten years? 30 years?
If you had to describe your business in one word, what would it be and why?
What are your company's values and/or mission statement?
YOUR LOGO:
- Do you have a specific idea in mind for your logo?
- Do you want to use existing brand colors or a particular range of colors?
- Are there any colors that you do not want to use?
- Do you have a particular font you would like to use – or ones you definitely do not want to use?
- What words should describe your logo?
- What message or emotion do you want your logo to portray?
- Does your logo have a tagline?
- Is your tagline to appear with your logo on all of your brandings?
- Where will your logo be used (ie. Internet/print)?
- What logos do you like and why?
THE PRACTICAL BITS!
- When do you want your logo to be web/print-ready?
- What is your Budget?
Would you like any additional design services alongside your new logo? (eg. business cards, letterheads & other stationery, social media icons/banners, advertising material, etc.)
Conclusion
Finding strong and thought-out solutions to this multitude of inquiries will assist with pushing you en route to a fruitful logo configuration project for two reasons. Right off the bat, the data you assemble will be important in assisting you with nailing the brief. What's more, furthermore, the actual demonstration of noting them will assist with getting your clients in the right temper for co-working on the undertaking.
In particular, on the off chance that they're unpracticed in working with creators, it will assist them with the understanding that what they're paying for isn't simply a fast plan in Photoshop yet an exhaustive and thorough course of assessing the organization and brand and growing new plans are carefully conceived and fit for reason.
Obviously, that doesn't generally mean all that will go without a hitch. Clients can alter their perspectives en route, and business procedures can change in a moment because of outside factors (simply check out at the pandemic for an undeniable illustration of that). So you should be ready for the venture spec to change and have a powerful agreement that indicates what occurs on the off chance that additional work is required. The sooner you get that set up, the sooner you'll have the option to unwind and partake in a logo configuration project that is productive, useful and, might we venture to say, ideally, loads of tomfoolery.
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